Dynamic Content is King
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
The most popular websites in world are filled to the brim with content. Social media, blogs, e-commerce sites, and on, and on, and on... Many small businesses have also learned that the more content they have on their site the better the competitive advantage they have with their online presence. More content creates better organic SEO, more informed customers, and adds credibility to our businesses.
Once we get visitors to our website is our job over? Do we just hope that our articles, videos, and blogs sell our products on their own? Of course not. In our businesses we rely on the customer to come visit us. If not, then why do we have actual locations instead of just selling online? This is where Dynamic Content comes in.
Dynamic content is any aspect of your website that engages with and is tailored to your customers. Some of these tools include personalized automated emails, events calendars, contact forms, purchase suggestions, and call-to-action buttons. The thing all of these tools have in common is converting your page's visitors into potential customers.
Old websites gave visitors information through content, today's websites capture more customers through dynamic content. PageBoss makes it easy to start earning an return on your website investment.